Weekly Alluviance #136: Loneliness is Rampant in Sales & What We're Doing About It

Your weekly dose of Alluviance!

Sales can be an incredibly lonely job.

Nobody really talks about this. And it's costing us more than you think.

I’m talking about the silence after you hang up a bad call in your empty home office. The weight of a number that is yours and yours alone. The feeling of having to put on a mask for your team call, pretending you're crushing it when you’re really feeling the pressure.

This isn't just a "bad feeling." It’s a direct threat to your performance.

And there's hard science to prove it.

Neuroscientists have found that loneliness triggers the same primal threat-response in our brains as physical danger. It puts you in a low-grade state of fight-or-flight, hijacking the very parts of your brain you need to be elite: your executive function.

That’s your ability to think strategically, regulate your emotions, and solve complex problems on the fly. When you feel isolated, your brain is literally impaired.

Combine that with a major Cigna study that found lonely employees are twice as likely to miss work and have significantly lower productivity, and the conclusion is obvious:

We keep trying to solve our sales problems with another script or a better tech stack, while ignoring the biological handicap of doing this job alone.

And that’s what we’re tackling head-on at Alluviance. The Alluviance Community isn't a feature. It's an antidote.

We didn't build a network. We built a lifeline.

It is a space engineered for the psychological safety that reverses the threat-state of loneliness. It’s a room full of elite peers who have your back, whether you just closed the biggest deal of your life or got your teeth kicked in.

It's a place where you can drop the mask, share what's really going on, and be met not with judgment, but with "I've been there. Here's how I got through it."

You are not meant to do this alone.

The greatest performance hack isn't a new tactic. It's knowing you're not the only one in the fight. Are you ready for someone to have your back?

1. Featured LinkedIn Post:

"Only 5 Spots Left until next April"

October: SOLD OUT. December: 5 spots left. February: SOLD OUT. Over 150 people have already committed to join us in the next 5 months.

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2. Quote to fuel your Alluviance:

"Friendship is born at that moment when one person says to another, 'What! You too? I thought I was the only one.'"

​– C.S. Lewis

With Alluviance & In Extreme Gratitude,

Alex Kremer

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