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Weekly Alluviance #134: The Guide, Not The Sage

Weekly Alluviance #134: The Guide, Not The Sage

Your weekly dose of Alluviance!

This past weekend, 25 people stepped into a room for our latest Alluviance immersion.

“This was the best weekend of my life.”

That’s what someone told me as they left our immersion. I will never take that for granted. And it had me reflecting on what has gone so well at these events.

People don't come to our immersions to hear me give answers. They come to discover their own.

My role isn't to be the Sage on the Stage, the expert with a perfect script. It's to be the Guide on the Side.

The power of these weekends comes from the questions we ask, the intention we bring to answering them, and the space we create to share them.

We are unlocking a collective wisdom that is far more powerful than anything one person could say.

This is the exact same dynamic that separates good sellers from the true sales professionals.

The Sage on the Stage walks into a call needing to prove how much they know. They pitch features. They talk at the prospect. They feel the pressure to have all the right answers.

The Guide on the Side walks in with a completely different energy. They are present. They are curious. Their goal isn't to give a perfect answer, but to ask a powerful question that makes the prospect think.

They don't sell. They facilitate a breakthrough.

They co-create the solution

With Alluviance,

Alex Kremer

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Published on 8/27/2025
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