Privacy Policy

1. Introduction

Alluviance, LLC (“Alluviance,” “we,” “us,” or “our”) operates the websites alluviance.co and masterclass.alluviance.co (collectively, the “Site”) and delivers online and in‑person programs such as In-Person Retreats and the Inner Game of Sales masterclass, coaching services, and related digital products.

This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you interact with our Site, webinars, live events, and services. By using our services, you agree to the practices described below.

2. Information We Collect

3. How We Use Your Information

• Deliver and administer webinars, coaching programs, and live events
• Process payments and manage subscriptions
• Send transactional and marketing communications (you may opt out anytime)
• Improve the Site, products, and customer experience via analytics
• Detect, prevent, and address technical issues or misuse
• Comply with legal obligations and protect our rights

4. Legal Bases for Processing (GDPR)

• Consent – e.g., newsletter sign‑ups
• Contractual necessity – delivering paid courses or event tickets
• Legitimate interests – site security, limited marketing to existing customers
• Legal obligation – bookkeeping, fraud prevention

5. Cookies & Tracking Technologies

We—and approved third‑parties—use cookies, pixel tags, and similar tools to:

• Keep you logged in, remember preferences
• Analyze traffic (Google Analytics)
• Measure ad performance and marketing attribution

You can adjust cookie settings in your browser or opt‑out via our cookie banner (where required).

6. Third‑Party Service Providers

Each provider processes data under its own privacy terms and, where applicable, Standard Contractual Clauses (SCCs).

7. International Data Transfers

We primarily store data in the United States. If data is transferred to other jurisdictions (e.g., EU CDNs), we rely on:

• Adequacy decisions, or
• SCCs and equivalent safeguards under GDPR.

8. Data Security

We employ industry‑standard safeguards, including:

• TLS encryption in transit
• AES‑256 encryption at rest (AWS S3)
• Access controls and role‑based permissions

No method of transmission is 100% secure.

9. Data Retention

We keep personal data only as long as needed to:

• Fulfil the purposes in Section 3
• Meet legal, accounting, or reporting requirements

Typical retention: 7 years for transaction records; marketing data until you opt out or after 24 months of inactivity.

10. Text Messaging Data

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

11. Your Rights

Depending on your jurisdiction, you may:

• Access or correct your data
• Request deletion (“right to be forgotten”)
• Object to processing or withdraw consent
• Receive a copy in portable format
• Opt out of sale/sharing of personal info (CCPA)

To exercise these rights, email us at alex@alluviance.co.

12. California “Shine the Light” Notice

We do not disclose personal info to third parties for their direct marketing purposes without your consent.

13. Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect their data.

14. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be announced by email or a prominent notice on the Site. Your continued use after changes constitutes acceptance.

15. Contact Us