Privacy Policy
1. Introduction
Alluviance, LLC (“Alluviance,” “we,” “us,” or “our”) operates the websites alluviance.co and masterclass.alluviance.co (collectively, the “Site”) and delivers online and in‑person programs such as the Arise Immersion and the Inner Game of Sales masterclass, coaching services, and related digital products.
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This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you interact with our Site, webinars, live events, and services. By using our services, you agree to the practices described below.
2. Information We Collect
Category
Examples
Source
Personal Identifiers
Payment Data
Usage Data
Event & Webinar Data
Name, email, phone, company, job title
HubSpot forms, event registrations
Last 4 digits of card, billing ZIP (processed by Stripe)
Checkout pages, forms
IP address, browser type, pages viewed, referral links
Google Analytics, cookies
Zoom attendance, chat logs, poll responses, video replay engagement
Zoom, AWS S3, Loom
Marketing Preferences
Email opt‑ins, unsubscribe status
HubSpot CRM
3. How We Use Your Information
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Deliver and administer webinars, coaching programs, and live events
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Process payments and manage subscriptions
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Send transactional and marketing communications (you may opt out anytime)
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Improve the Site, products, and customer experience via analytics
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Detect, prevent, and address technical issues or misuse
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Comply with legal obligations and protect our rights
4. Legal Bases for Processing (GDPR)
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Consent – e.g., newsletter sign‑ups
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Contractual necessity – delivering paid courses or event tickets
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Legitimate interests – site security, limited marketing to existing customers
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Legal obligation – bookkeeping, fraud prevention
5. Cookies & Tracking Technologies
We—and approved third‑parties—use cookies, pixel tags, and similar tools to:
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Keep you logged in, remember preferences
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Analyze traffic (Google Analytics)
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Measure ad performance and marketing attribution
You can adjust cookie settings in your browser or opt‑out via our cookie banner (where required).
6. Third‑Party Service Providers
Provider
Purpose
Data Shared
HubSpot
Zoom
AWS S3 & CloudFront CDN
Forms, email marketing, CRM
Personal identifiers, usage data
Live webinar & meeting hosting
Name, email, attendance info
Video storage & delivery
Webinar replays, media files
Stripe
Payment processing
Payment identifiers
Google Analytics / Ads
Site analytics & advertising
Usage data, cookies
Each provider processes data under its own privacy terms and, where applicable, Standard Contractual Clauses (SCCs).
7. International Data Transfers
We primarily store data in the United States. If data is transferred to other jurisdictions (e.g., EU CDNs), we rely on:
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Adequacy decisions, or
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SCCs and equivalent safeguards under GDPR.
8. Data Security
We employ industry‑standard safeguards, including:
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TLS encryption in transit
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AES‑256 encryption at rest (AWS S3)
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Access controls and role‑based permissions
No method of transmission is 100 % secure.
9. Data Retention
We keep personal data only as long as needed to:
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Fulfil the purposes in Section 3
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Meet legal, accounting, or reporting requirements
Typical retention: 7 years for transaction records; marketing data until you opt out or after 24 months of inactivity.
10. Text Messaging Data
Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
11. Your Rights
Depending on your jurisdiction, you may:
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Access or correct your data
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Request deletion (“right to be forgotten”)
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Object to processing or withdraw consent
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Receive a copy in portable format
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Opt out of sale/sharing of personal info (CCPA)
To exercise these rights, email us at alex@alluviance.co.
12. California “Shine the Light” Notice
We do not disclose personal info to third parties for their direct marketing purposes without your consent.
13. Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect their data.
14. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be announced by email or a prominent notice on the Site. Your continued use after changes constitutes acceptance.
15. Contact Us
Alluviance, LLC
7324 Covered Bridge Drive
Austin, TX 78736, USA
Email: alex@alluviance.co
Phone: (858) 705-0460
