Weekly Alluviance #136: Loneliness is Rampant in Sales & What We're Doing About It

Your weekly dose of Alluviance!

Sales can be an incredibly lonely job.

Nobody really talks about this. And it's costing us more than you think.

I’m talking about the silence after you hang up a bad call in your empty home office. The weight of a number that is yours and yours alone. The feeling of having to put on a mask for your team call, pretending you're crushing it when you’re really feeling the pressure.

This isn't just a "bad feeling." It’s a direct threat to your performance.

And there's hard science to prove it.

Neuroscientists have found that loneliness triggers the same primal threat-response in our brains as physical danger. It puts you in a low-grade state of fight-or-flight, hijacking the very parts of your brain you need to be elite: your executive function.

That’s your ability to think strategically, regulate your emotions, and solve complex problems on the fly. When you feel isolated, your brain is literally impaired.

Combine that with a major Cigna study that found lonely employees are twice as likely to miss work and have significantly lower productivity, and the conclusion is obvious:

We keep trying to solve our sales problems