Your weekly dose of Alluviance!
A novice watches a Broadway show and feels something. It’s a good story. The songs are nice.
A trained actor watches the same show and sees something entirely different. They see the breath control in a monologue. The subtle weight shift that telegraphs an intention. The thousand invisible choices that separate a good performance from a legendary one.
The art, truly, is for the artist.
We can argue all day about whether sales is an art or a science. That's for another day.
What we're going to dive into today is the level of perception you bring to the craft.
Mastery in sales isn't about knowing more scripts or having more answers. It's about developing the ability to notice more.
The amateur notices what the prospect says.
The artist notices how they say it.
The amateur hears the objection.The artist senses the unspoken fear beneath the objection.
Think about your last big call.
Did you notice the moment of hesitation before they agreed?Did you notice the shift in the room’s energy when you shared a story versus when you listed features?Did you notice the question they didn't ask?
This is the real work. This is the art.
It's the practice of being so deeply present that the entire texture of the conversation changes. You're no longer just running a playbook. You're feeling the flow of the game.
The good news? This is a skill, not a gift. It's a muscle you build through intention.
These are the muscles we are building week by week here in the Alluviance community. Let's make some freaking art together!
1. Featured LinkedIn Post:
"Ditching the playbook for something better"
I took a risk at Microsoft that led me to be the #1 AE on my team:
2. Quote to fuel your Alluviance:
"It's not what you look at that matters, it's what you see." – Henry David Thoreau