Here is the most misunderstood thing I encounter over and over again when it comes to teaching sales professionals about the inner game...
Straight from the mouth of a CRO:
“I don’t need any of this woo woo sh!t. The purpose of this company is to make money.”
And you know what? There's real truth in that. We're in sales. Making money is a fundamental part of the game.
But it's not the whole truth. That's like saying the only purpose of a championship team is to look at the scoreboard. The scoreboard doesn't win the game. It’s just the result of a team that’s connected, purposeful, and relentlessly focused on the fundamentals.
So let’s talk about ROI.
What's the actual cost of:
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a team that's quietly disengaged, just going through the motions?
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your top rep hitting rock bottom from burnout and quitting?
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a culture where no one feels safe enough to be honest about their pipeline?
That's the invisible tax you pay when you ignore the human element.
So, what happens when you actually invest in that "woo woo sh!t?" What's the tangible return?
Don't take my word for it. Here’s the data, straight from the people in the Alluviance community doing the work:
“I’m making 4x more money, I’m engaged and planning an epic wedding, and my relationship keeps deepening. I’m more connected to my true self... treating myself