Your weekly dose of Alluviance!
The standard Sales Kickoff playbook is simple.
Fly everyone in. Drown them in tactics and projections. Pump them full of adrenaline and hype. Send them home with a fresh set of numbers to hit, and hope the motivation lasts until next month.
It’s a sugar high. And it always leads to a crash.
Last week, I was asked to lead the SKO for a fast-growing company called Common Room. We threw out the old playbook.
Instead of just talking about the "what," we created space to talk about the "why." Instead of just pushing tactics, we pushed for truth. We asked simple, powerful questions like, "Why are you really here?"
The result wasn't a manic, rah-rah hype.
It was a quiet fire.
But don't just take my word for it. The real test is what happens in the minds of the people in the room. The morning after we wrapped, one of their leaders posted this:
"I am leaving SKO this morning with an unusual post sales kick off feeling. Yes, the usual hype. Yes, the typical adrenaline. But WAY MORE a quiet calm. The kind that comes from knowing you’re exactly where you’re supposed to to be... Calm. Clear. Ready."
That’s it. That's the entire game.
"Calm. Clear. Ready."
That's the feeling that survives the turbulence of a tough quarter. That's the energy that a prospect feels on a discovery call. That's the foundation you can actually build a career on.
Hype is a tactic. Clarity is a strategy.
This is the work we are bringing to companies who are ready to move beyond the sugar high. To build a culture from the inside out, powered by people who are not just motivated, but truly aligned.
The corporate world is starving for this. And if you're sitting here wondering why your team doesn't do dope stuff like this, let's chat!
1. Featured LinkedIn Post:
"Finding my advantage"
I was the worst cold caller and emailer on my team…But I consistently built the biggest pipeline.Here’s how:
2. Quote to fuel your Alluviance:
"He who has a why to live for can bear almost any how."
– Viktor Frankl