Weekly Alluviance 57: Spicy takes & the missing link - the other half of sales mastery

YOUR WEEKLY DOSE OF ALLUVIANCE!

Trigger warning: I'm coming in hot off of an incredible In-Person Retreat weekend (perhaps even our best ever) leading almost 70 sales professionals, and you all are going to be on the receiving end of it.

Many, perhaps even most of you, are putting yourself at a huge competitive disadvantage, and you don't even realize it.

And if I have to be the one to call you out on your sh!t and piss you off, so be it. I'm here for it, and I'm going to take a stand for future you on this one.

Sales is a two-sided game, and some of you don't even know what the other side is. Sure, you might be focused on improving your skillset, getting better at the tactics and strategies that help you close more, or maybe even investing in yourself to get better in sales. That's great, but that's only half the jam.

The inner game is the other side of the coin that too many of you are glossing over. Without improvement in the inner game, your sales capabilities are capped. (Of course without improving the art and craft of sales, you'd struggle also.) But I know from talking to 1000s of folks in sales over the years, that the inner game is not getting nearly enough attention.

You can have the best sales skills, but if you burn out, those skills are worthless. Same with:

if you lack conviction
if you are riddled with self-doubt
if you wake up in the morning feeling dread
if you have no clue why you're doing any of this
if you are stressed out over quotas and performance

Better sales skills won't help you