Weekly Alluviance #135: We're Ignoring the Scientists

Your weekly dose of Alluviance!

Science has been screaming at us for years. We’re just not listening.

A massive study published in Harvard Business Review found that teams with a strong sense of belonging see a 56% increase in performance¹.

Fifty. Six. Percent.

Another multi-year study at Google (Project Aristotle)² discovered that the single biggest driver of their most elite teams wasn't individual talent. It was psychological safety: the feeling that you have your team’s back, and they have yours.

The data is undeniable. The science is settled.

So my question is: why are most sales floors run like a knife fight in a phone booth?

We preach teamwork, but we build cultures that are fiercely individualistic. We talk about collaboration, but our leaderboards create internal competition. We say we want authenticity, but we manage with a dashboard that only measures the numbers, not the human being hitting them.

We chase a 2% lift from a new script while leaving a 56% boost from real human connection on the table.

It’s completely insane.

And it’s the exact problem Alluviance was built to solve.

The immersions, the masterclasses, the entire community… they aren't just "feel-good" exercises. They are performance-enhancing environments, engineered to create the very sense of belonging and psychological safety that the science proves is the ultimate competitive advantage.

We’re not just teaching sales. We’re building the teams we all wish we were a part of.

And the world is starting to notice. Alluviance just got featured in Business Insider. We just ran our first corporate workshop. It's why we love talking with the 30 Minutes to President's Club crew. The word is getting out.

This is the beginning of the beginning friends.

The future of sales isn't a better script. It's a better room. A better team. Better leaders.

The science is clear. The only question is when we’ll start listening.

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^{1 The Value of Belonging at Work}

^{2 What Google Learned From Its Quest to Build the Perfect Team}

1. Featured LinkedIn Post:

"A compelling vision"

This past weekend, a guy named Toan helped us move into our new place in Austin...

[Continue reading]

 

2. Quote to fuel your Alluviance:

"People don’t buy from companies. They buy from people they trust." – Zig Ziglar

With Alluviance & In Extreme Gratitude,

Alex Kremer

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